Saralyn Campbell was elevated to Marketing Manager on April 30, 2021 after serving as the NFCA's intern since August 2019. No stranger to the NFCA team, Campbell's willingness to wear many hats and take several projects head on makes the transition to a full-time staff member that much easier.
As the Marketing Manager, Campbell is responsible for the development and implementation of marketing strategies and communication for the NFCA initiatives, which includes the creation and execution of the Association’s digital marketing and social media plan. Campbell will coordinate all internal Exhibit Hall operations for the annual Convention and Coaches Clinics, while also overseeing the digital auction, something she coordinated and ran in 2020. Additionally, she will serve as the liaison to the NFCA’s High School membership and also work closely with the company and affiliate members.
During her time at the NFCA, Campbell has assisted in all aspects of the Association and worked closely with the Director of Events in planning of the Convention, Coaches Clinics and Leadoff Classics. She aided in the coordination and execution of the StrikeOut Cancer initiative, while also tackling graphic design, webpage creation/revamping and special research projects for the Executive Director.
Prior to her move to Louisville, Campbell spent one year as the Sports Services Coordinator at the Gulf South Conference (GSC). She assisted in championship operations, NCAA Division II compliance and student-athlete development, while working closely with the commissioner, assistant commissioner and 13 member institutions.
A native of Olympia, Wash., Campbell enjoyed a four-year playing career at the University of Montevallo, where she was a part of the inaugural softball program and served as secretary on Montevallo’s Student-Athlete Advisory Committee. During her year with the GSC, she was selected and attended the 2019 NCAA Emerging Leader Seminar, as well as the NCAA/Women Leaders in College Sports Women’s Leadership Symposium.
A four-year NFCA All-America and Peach Belt Gold Scholar-Athlete, Campbell double majored in marketing and management and graduated Summa Cum Laude with University honors in 2018. She followed up a year later with a Master of Business Administration.
In the summer of 2019, Campbell served as the athletic director on a core leadership team at Camp Watitoh, an overnight coed summer camp in Becket, Mass. During her time, she managed a team of eight-sport specialists and 15-person team of sports officials, provided weekly athletic scheduling program for 210-plus kids aged 7-16, along with other various duties and assignments.